The World Of Books

			The Fountainhead is a 1943 novel by Ayn Rand. It was Rand's first major literary success and its royalties and movie rights brought her fame and financial security. The book's title is a reference to Rand's statement that "man's ego is the fountainhead of human progress," and is a more specific version of the book's theme, which is in Rand's words , "Individualism and collectivism in man's soul."
			The Autobiography of Benjamin Franklin is the traditional name for the unfinished record of his own life written by Benjamin Franklin from 1771 to 1790; however, Franklin himself appears to have called the work his Memoirs. Although it had a torturous publication history after Franklin's death, this work has become one of the most famous and influential examples of autobiography ever written.
			The Seven Habits of Highly Effective People, first published in 1989, is a self-help book written by Stephen R. Covey. An international best-seller, the book lists seven principles that, if established as habits, are supposed to help a person achieve true interdependent "effectiveness". Covey believes this is achieved by aligning oneself to what he calls "true north"; principles of a character ethic that, unlike values, he believes to be universal and timeless.
			The Monk Who Sold His Ferrari is the story of Julian Mantle, a superstar lawyer whose out-of-balance lifestyle leads him to an almost fatal heart attack in a packed courtroom. Hoping to find happiness and fulfilment, he embarks upon an extraordinary odyssey to an ancient culture, where he discovers a powerful system to release the potential of his mind, body and soul, and learns to live with greater passion, purpose and peace. Blending the spiritual wisdom of the East with the success principles of the West, this inspiring tale shows you a pathway for living with greater courage, balance, abundance and joy.
			"Change is inevitable, growth is optional" is the central message of the book called Who Moved My Cheese?, by Spencer Johnson (1998). This simple, yet provocative short story presents four types of people in the characters of mice (Sniff and Scurry) and little people (Hem and Haw). The four of them travel inside the maze in search of "cheese" which symbolizes what people desire to achieve in life.
			Jack Welch - Straight From The Gut, is a book about about Jack Welch's time in General Electric.He describes his time with General Electric from his first days right through to his retirement from the company. For anyone up and coming in business this book is a great source of inspiration. It is an autobiography but within it are clear concepts for developing people, business and success.
			The Greatest Salesman in the World is a best-selling book by Og Mandino, an author whose books have sold over 50 million copies. It was first published in 1968, and re-issued in 1983 by Bantam. The 128-page book is a classic guide to a philosophy of salesmanship, telling the story of Hafid, a poor camel boy who achieves a life of abundance.
			Atlas Shrugged> is a novel by Russian-born writer and philosopher Ayn Rand, first published in 1957 in the USA. It was Rand's last work of fiction before concentrating her writings exclusively on philosophy. Along with The Fountainhead, it is one of her two most famous novels and is considered her magnum opus. Its theme (as stated by Rand) is "the importance of the individual's reasoning mind in human life."
			Peter Drucker's classic Innovation and Entrepreneurship is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical,Innovation and Entrepreneurship explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today's economy.
			The Road Less Traveled is Peck's best-known work, and the one that made his reputation. It is, in short, a description of the attributes that make for a happy and fulfilled human being, based largely on his insights as a psychiatrist and a person. A truly marvellous piece of work, worth reading again and again.

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